Moody sepia desk scene with laptop and speckled coffee cup

Reference found on Pinterest, saved by Rae Business Management. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Carousel · Reference

Moody sepia desk scene with laptop and speckled coffee cup

Warm brown-sepia monochrome photo of a workspace: an open laptop, a speckled ceramic cup on a saucer, a fashion magazine and a takeaway cup in the background. A heavy dark gradient toward the bottom keeps the cream text readable. Lighting is dim and editorial, and the palette stays in espresso and cream tones. The overall finish is premium, quiet and consultancy-like.

Palette

#25140b
#453427
#39281c
#5e4d40
#746456
#8e7f71

Layout: Full-bleed darkened photo with a tracked-out brand name top left and slide counter top right; a small eyebrow label, large two-line serif headline and sans body sit left-aligned in the lower half, followed by an italic swipe cue and a footer with the handle and tagline.
Typography: Elegant roman serif headline with an italic second line; clean light sans body; widely letter-spaced small caps sans for the header and footer.

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photographic
dark
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fashion magazine
desk workspace
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sophisticated
advisory
calm

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Design an original Black Friday Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 6 slides that share one style.

Art direction to follow:
- The idea: Moody sepia desk scene with laptop and speckled coffee cup.
- Look and feel: Warm brown-sepia monochrome photo of a workspace: an open laptop, a speckled ceramic cup on a saucer, a fashion magazine and a takeaway cup in the background. A heavy dark gradient toward the bottom keeps the cream text readable. Lighting is dim and editorial, and the palette stays in espresso and cream tones. The overall finish is premium, quiet and consultancy-like.
- Layout: Full-bleed darkened photo with a tracked-out brand name top left and slide counter top right; a small eyebrow label, large two-line serif headline and sans body sit left-aligned in the lower half, followed by an italic swipe cue and a footer with the handle and tagline.
- Typography: Elegant roman serif headline with an italic second line; clean light sans body; widely letter-spaced small caps sans for the header and footer.
- Colours: #25140b, #453427, #39281c, #5e4d40, #746456, #8e7f71 (background #25140b, text #8e7f71, accent #8e7f71).
- Mood and details: sophisticated, advisory, calm, laptop, espresso cup, fashion magazine, desk workspace, swipe arrow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/979040406517744672-01-af4624fd93c4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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