Metallic chunky loafer in front of a black price tag

Reference found on Pinterest, saved by Katie Decker. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Metallic chunky loafer in front of a black price tag

Clean white background with a bold black price-tag silhouette as the anchor. A glossy gunmetal chunky-sole loafer with tassels is cut out and layered in front, with a soft shadow. Coral-red ribbons printed with the repeated discount wrap across the tag for energy and depth. The finish is crisp and flat, with high contrast and a single accent colour.

Palette

#fefefe
#000000
#ccbdba
#959290
#686160
#060506

Layout: A tracked small word sits top-centre above a large black tag shape holding a stacked condensed headline. Coral ribbons with the repeating discount cross the tag diagonally, and a cutout shoe overlaps the tag's base. A red pill button sits at the bottom centre on a white background.
Typography: Ultra-condensed tall geometric display caps in white on black; widely letter-spaced bold sans for the top word; rounded bold sans on the ribbons and button.

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typographic
photographic
bright
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ribbon banners
product cutout
bold
energetic
urgent

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Your logo (optional)

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Metallic chunky loafer in front of a black price tag.
- Look and feel: Clean white background with a bold black price-tag silhouette as the anchor. A glossy gunmetal chunky-sole loafer with tassels is cut out and layered in front, with a soft shadow. Coral-red ribbons printed with the repeated discount wrap across the tag for energy and depth. The finish is crisp and flat, with high contrast and a single accent colour.
- Layout: A tracked small word sits top-centre above a large black tag shape holding a stacked condensed headline. Coral ribbons with the repeating discount cross the tag diagonally, and a cutout shoe overlaps the tag's base. A red pill button sits at the bottom centre on a white background.
- Typography: Ultra-condensed tall geometric display caps in white on black; widely letter-spaced bold sans for the top word; rounded bold sans on the ribbons and button.
- Colours: #fefefe, #000000, #ccbdba, #959290, #686160, #060506 (background #fefefe, text #000000, accent #000000).
- Mood and details: bold, energetic, urgent, price tag, ribbon banners, product cutout.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/93027548551466766-9d7124703eca.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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