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Reference found on Pinterest, saved by Raul Huertas. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal
Black Friday · Email design · Reference
Black Friday Email design: Black ink cloud diffusing on white
A pure white background with a high-contrast photograph of black ink billowing through water, leaving feathered, wispy edges. The headline is knocked out, so letters turn white over the ink and black over the paper. The design is strictly monochrome, with no other decoration. It has a fashion-editorial, gallery-like finish.
Reference image for inspiration. Editable source files are not included.
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