Calendar grid with circled weekend dates

Reference found on Pinterest, saved by jenny jeffy. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Calendar grid with circled weekend dates

Warm off-white paper-textured background with no photography. The palette is limited to deep crimson and charcoal grey. The focal point is the calendar strip at the bottom, where two dates are circled with loose hand-drawn red marker loops for an organic feel. The finish is flat, editorial and understated.

Palette

#e4e4e0
#b6a6a4
#c5beba
#a98986
#916c6b
#881c1c

Layout: Centred text stack in the upper two-thirds: small intro line, large red headline overlapped by a script subtitle, then date/time and a red offer line. A three-column calendar strip fills the bottom third, with the two weekend dates circled in red.
Typography: Heavy geometric sans caps in deep red for the headline, overlapped by an elegant thin copperplate script in grey; light grey sans for details; thin geometric numerals in the calendar.

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Calendar grid with circled weekend dates.
- Look and feel: Warm off-white paper-textured background with no photography. The palette is limited to deep crimson and charcoal grey. The focal point is the calendar strip at the bottom, where two dates are circled with loose hand-drawn red marker loops for an organic feel. The finish is flat, editorial and understated.
- Layout: Centred text stack in the upper two-thirds: small intro line, large red headline overlapped by a script subtitle, then date/time and a red offer line. A three-column calendar strip fills the bottom third, with the two weekend dates circled in red.
- Typography: Heavy geometric sans caps in deep red for the headline, overlapped by an elegant thin copperplate script in grey; light grey sans for details; thin geometric numerals in the calendar.
- Colours: #e4e4e0, #b6a6a4, #c5beba, #a98986, #916c6b, #881c1c (background #e4e4e0, text #881c1c, accent #881c1c).
- Mood and details: refined, inviting, calm, calendar grid, hand-drawn circles, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/844493676130749-b2e40f84f5ff.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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