Giant black sans letters splitting the words into fragments

Reference found on Pinterest, saved by Marcelo Lobo. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Giant black sans letters splitting the words into fragments

Flat warm light-grey background with no imagery. Huge black letterforms are cropped at the canvas edge, giving an editorial, Swiss-style tension. Small red-orange text blocks provide the only colour accent and carry the offer. Clean, restrained, fashion-magazine finish.

Palette

#dddcd7
#0e0c0f
#c7bbb5
#4a4949
#9c9693
#252325

Layout: Headline broken into four stacked fragments of huge black type that bleed off the right edge and alternate left and right indents; small red details sit in the left negative space next to the first and third lines.
Typography: Oversized neo-grotesque sans in black for the headline; small bold sans caps in red-orange for offer and dates with lighter sans caps for detail.

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

Add your logoChoose a file, drop it here, or paste a screenshot (⌘V or Ctrl+V).

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Giant black sans letters splitting the words into fragments.
- Look and feel: Flat warm light-grey background with no imagery. Huge black letterforms are cropped at the canvas edge, giving an editorial, Swiss-style tension. Small red-orange text blocks provide the only colour accent and carry the offer. Clean, restrained, fashion-magazine finish.
- Layout: Headline broken into four stacked fragments of huge black type that bleed off the right edge and alternate left and right indents; small red details sit in the left negative space next to the first and third lines.
- Typography: Oversized neo-grotesque sans in black for the headline; small bold sans caps in red-orange for offer and dates with lighter sans caps for detail.
- Colours: #dddcd7, #0e0c0f, #c7bbb5, #4a4949, #9c9693, #252325 (background #dddcd7, text #0e0c0f, accent #0e0c0f).
- Mood and details: modern, refined, bold, oversized cropped letters, broken word.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/83738874317395595-4da5249ba630.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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