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Black Friday · Carousel · Reference

Typographic statement cover slide

A flat warm beige background with charcoal text and no imagery. The contrarian headline is the focal point, set tight and large. A thin line-drawn circle with an arrow is the only graphic element. The finish is quiet and premium, like a magazine page, for a brand that avoids loud sales.

Palette

#ebded5
#cfc4bc
#b3aaa2
#938c86
#736e69

Layout: The left-aligned headline block sits in the upper half with an italic follow-up line, leaving a wide band of negative space in the middle. A small caps teaser sits at bottom left, and a thin-outlined circle with an arrow at bottom right asks the viewer to swipe.
Typography: Bold high-contrast editorial serif for the headline with a light italic serif for the follow-up line; small regular sans in uppercase for the teaser.

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Design an original Black Friday Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide.

Art direction to follow:
- The idea: Typographic statement cover slide.
- Look and feel: A flat warm beige background with charcoal text and no imagery. The contrarian headline is the focal point, set tight and large. A thin line-drawn circle with an arrow is the only graphic element. The finish is quiet and premium, like a magazine page, for a brand that avoids loud sales.
- Layout: The left-aligned headline block sits in the upper half with an italic follow-up line, leaving a wide band of negative space in the middle. A small caps teaser sits at bottom left, and a thin-outlined circle with an arrow at bottom right asks the viewer to swipe.
- Typography: Bold high-contrast editorial serif for the headline with a light italic serif for the follow-up line; small regular sans in uppercase for the teaser.
- Colours: #ebded5, #cfc4bc, #b3aaa2, #938c86, #736e69 (background #ebded5, text #736e69, accent #736e69).
- Mood and details: candid, calm, editorial, circled arrow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/802555596139571675-662a048f9e43.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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