Pure typographic composition with display serif and heavy sans

Reference found on Pinterest, saved by Tropical Type. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Carousel · Reference

Pure typographic composition with display serif and heavy sans

Solid deep chocolate-brown background with a two-colour palette of vivid orange type. A full-bleed orange strip divides the composition, reversing the colours for the tagline. Contrast between an ornamental display serif and a blunt heavy grotesque creates the visual interest, with a simple arrow suggesting a swipe. Flat, print-like finish with no imagery.

Palette

#492b21
#fc6b32
#904428
#6e3825
#d65d2f
#ad4e2b

Layout: Left-aligned type fills the square: stylised serif headline top, a full-width orange band with dark text across the middle, and a massive sans offer at bottom with an arrow pointing right.
Typography: Quirky high-contrast display serif caps with swash ligatures for the headline; heavy grotesque sans caps for the band and the offer.

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Design an original Black Friday Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 3 slides that share one style.

Art direction to follow:
- The idea: Pure typographic composition with display serif and heavy sans.
- Look and feel: Solid deep chocolate-brown background with a two-colour palette of vivid orange type. A full-bleed orange strip divides the composition, reversing the colours for the tagline. Contrast between an ornamental display serif and a blunt heavy grotesque creates the visual interest, with a simple arrow suggesting a swipe. Flat, print-like finish with no imagery.
- Layout: Left-aligned type fills the square: stylised serif headline top, a full-width orange band with dark text across the middle, and a massive sans offer at bottom with an arrow pointing right.
- Typography: Quirky high-contrast display serif caps with swash ligatures for the headline; heavy grotesque sans caps for the band and the offer.
- Colours: #492b21, #fc6b32, #904428, #6e3825, #d65d2f, #ad4e2b (background #492b21, text #fc6b32, accent #d65d2f).
- Mood and details: bold, confident, urgent, horizontal band, arrow, oversized type.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/797348309071738780-01-335949751731.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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