Barcode made of oil pipes leaking into a black oil puddle

Reference found on Pinterest, saved by Esprit Souple. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Poster · Reference

Barcode made of oil pipes leaking into a black oil puddle

The background is flat warm off-white. The main visual is a black barcode whose bars act as pipes, rising into grey cylindrical wells of different heights and spilling into a glossy black puddle with droplets. Soft drop shadows and a slick sheen on the oil add depth. The only colour is the green leaf-and-sprout logo, which gives the anti-consumerist environmental message its accent.

Palette

#f1f1e5
#acafa2
#3f403d
#ced1c1
#6e6f69
#8b8e83

Layout: A centred barcode illustration fills the upper half, with its bars rising into round well openings and dripping into a puddle. The serif headline sits centred below it, and a small green logo is anchored at the bottom centre, leaving generous off-white space all around.
Typography: Wide-set roman serif caps for the headline; small spaced sans for the barcode number; a rounded green custom wordmark

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Design an original Black Friday poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1513 px (same shape as the reference).

Art direction to follow:
- The idea: Barcode made of oil pipes leaking into a black oil puddle.
- Look and feel: The background is flat warm off-white. The main visual is a black barcode whose bars act as pipes, rising into grey cylindrical wells of different heights and spilling into a glossy black puddle with droplets. Soft drop shadows and a slick sheen on the oil add depth. The only colour is the green leaf-and-sprout logo, which gives the anti-consumerist environmental message its accent.
- Layout: A centred barcode illustration fills the upper half, with its bars rising into round well openings and dripping into a puddle. The serif headline sits centred below it, and a small green logo is anchored at the bottom centre, leaving generous off-white space all around.
- Typography: Wide-set roman serif caps for the headline; small spaced sans for the barcode number; a rounded green custom wordmark
- Colours: #f1f1e5, #acafa2, #3f403d, #ced1c1, #6e6f69, #8b8e83 (background #f1f1e5, text #3f403d, accent #3f403d).
- Mood and details: critical, sober, conceptual, barcode, oil pipes, oil spill, drill holes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/780741285408618668-d098af6a8b4d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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