Black leather clutch hanging on a gold chain

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Black Friday · Story · Reference

Black leather clutch hanging on a gold chain

The background is a flat warm cream with no texture. The product is a black pebbled-leather clutch on a rose-gold chain, lit softly with almost no shadow. Oversized black serif letters frame the product diagonally, giving a fashion-magazine look. The palette is restrained: cream, black and a touch of gold.

Palette

#f0e6dc
#383a3e
#c1b7ae
#928c86
#6b6763
#050606

Layout: Giant letters S and A run down the top-left edge and L and E down the bottom-right, cropped by the frame. The bag hangs in the centre from a chain. A right-aligned headline with a rule and subline sits top right; the offer and CTA are left-aligned bottom left.
Typography: High-contrast Didone serif throughout: huge display capitals, a mixed-case headline and offer, and a small serif for the body text, with thin hairline rules.

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typographic
minimal
luxury
photographic
giant serif letters
chain-strap handbag
thin rule lines
elegant
refined
editorial

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Black leather clutch hanging on a gold chain.
- Look and feel: The background is a flat warm cream with no texture. The product is a black pebbled-leather clutch on a rose-gold chain, lit softly with almost no shadow. Oversized black serif letters frame the product diagonally, giving a fashion-magazine look. The palette is restrained: cream, black and a touch of gold.
- Layout: Giant letters S and A run down the top-left edge and L and E down the bottom-right, cropped by the frame. The bag hangs in the centre from a chain. A right-aligned headline with a rule and subline sits top right; the offer and CTA are left-aligned bottom left.
- Typography: High-contrast Didone serif throughout: huge display capitals, a mixed-case headline and offer, and a small serif for the body text, with thin hairline rules.
- Colours: #f0e6dc, #383a3e, #c1b7ae, #928c86, #6b6763, #050606 (background #f0e6dc, text #050606, accent #050606).
- Mood and details: elegant, refined, editorial, giant serif letters, chain-strap handbag, thin rule lines.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/77476056087110658-05c9d6462c3b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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