Cut-out hand holding perfume bottles and a travel spray

Reference found on Pinterest, saved by Laura Medley. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Cut-out hand holding perfume bottles and a travel spray

A flat warm-cream background with a single rust-terracotta accent colour. The repeated headline rows build a hollow square, and in its centre a photo cut-out of a hand cradles frosted glass bottles with light-wood caps. Soft, natural product lighting and plenty of empty space give it a calm, editorial, luxury-minimal feel.

Palette

#fef6e7
#e9d7c8
#e0c7b6
#ceb4a3

Layout: The headline repeats in stacked rows to form a rectangular frame around a centred cut-out of a hand holding the product. A small tagline sits at the top and the offer line at the bottom, both centred, with plenty of cream negative space.
Typography: Widely tracked, thin geometric sans caps in terracotta for the repeated headline; small tracked dark sans caps for the tagline and offer

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minimal
collage
typographic
repeated text frame
perfume bottles
cut-out hand
wooden caps
calm
refined
editorial

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Cut-out hand holding perfume bottles and a travel spray.
- Look and feel: A flat warm-cream background with a single rust-terracotta accent colour. The repeated headline rows build a hollow square, and in its centre a photo cut-out of a hand cradles frosted glass bottles with light-wood caps. Soft, natural product lighting and plenty of empty space give it a calm, editorial, luxury-minimal feel.
- Layout: The headline repeats in stacked rows to form a rectangular frame around a centred cut-out of a hand holding the product. A small tagline sits at the top and the offer line at the bottom, both centred, with plenty of cream negative space.
- Typography: Widely tracked, thin geometric sans caps in terracotta for the repeated headline; small tracked dark sans caps for the tagline and offer
- Colours: #fef6e7, #e9d7c8, #e0c7b6, #ceb4a3 (background #fef6e7, text #ceb4a3, accent #ceb4a3).
- Mood and details: calm, refined, editorial, repeated text frame, perfume bottles, cut-out hand, wooden caps.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/67413325668286337-00cb07830a6e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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