Red pencil rising through the A of RAM, tipped with an arrowhead

Reference found on Pinterest, saved by Dipesh Rajput. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

Red pencil rising through the A of RAM, tipped with an arrowhead

Deep chocolate-brown background with a subtle vertical gradient and faint tonal temple silhouettes along the bottom. The focal point is a realistic glossy red pencil whose sharpened tip continues into a gold arrowhead, merging study with archery. The palette is warm mustard gold, crimson and white on brown. The finish is flat with a soft gradient, and the pencil is rendered with subtle shading.

Palette

#54281c
#62371e
#d18b29
#835839
#850c08
#a77953

Layout: Logo pill and tagline at top centre. Huge RAM letters span the middle, and a vertical red pencil rises from the bottom edge through the A, ending in an arrowhead. A white script word sits to the right below it, and a right-aligned quote sits to the left of the pencil.
Typography: Massive heavy geometric sans caps in mustard gold paired with a white brush script accent. The body is a light sans.

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typographic
minimal
dark
pencil as arrow
arrowhead
temple silhouette
devotional
warm
bold

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Red pencil rising through the A of RAM, tipped with an arrowhead.
- Look and feel: Deep chocolate-brown background with a subtle vertical gradient and faint tonal temple silhouettes along the bottom. The focal point is a realistic glossy red pencil whose sharpened tip continues into a gold arrowhead, merging study with archery. The palette is warm mustard gold, crimson and white on brown. The finish is flat with a soft gradient, and the pencil is rendered with subtle shading.
- Layout: Logo pill and tagline at top centre. Huge RAM letters span the middle, and a vertical red pencil rises from the bottom edge through the A, ending in an arrowhead. A white script word sits to the right below it, and a right-aligned quote sits to the left of the pencil.
- Typography: Massive heavy geometric sans caps in mustard gold paired with a white brush script accent. The body is a light sans.
- Colours: #54281c, #62371e, #d18b29, #835839, #850c08, #a77953 (background #54281c, text #d18b29, accent #a77953).
- Mood and details: devotional, warm, bold, pencil as arrow, arrowhead, temple silhouette.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/65935582038482960-713fb80f786e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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