Hand-painted Kalamkari saree showing Rama's bow scene, draped over a wooden chair

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other-festival · Instagram post · Reference

Hand-painted Kalamkari saree showing Rama's bow scene, draped over a wooden chair

Still-life photo in a dark studio: a hand-painted mythological textile with a maroon ikat border is thrown over an old wooden chair against a deep brown wall. Warm, low-key directional light picks out the painted figures of the hero drawing a bow, with deep shadows at the edges. The palette is earthy ochre, indigo, maroon and cream. The finish is rich and museum-like, with the white type sitting quietly over the fabric.

Palette

#402319
#2f160f
#7a523c
#160805
#5e3b2a
#9c7055

Layout: A draped saree fills the whole frame on the diagonal, with a small centred wordmark near the top. A centred block at the bottom stacks the Sanskrit verse, then the English translation, then the greeting, all set over the fabric.
Typography: Thin, widely spaced geometric sans caps for the wordmark; bold Devanagari for the verse; bold geometric sans caps in white for the translation.

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photographic
traditional
dark
luxury
kalamkari saree
ramayana scene
bow and arrow
patola border
wooden chair
sanskrit shloka
devotional
heritage
reverent

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Hand-painted Kalamkari saree showing Rama's bow scene, draped over a wooden chair.
- Look and feel: Still-life photo in a dark studio: a hand-painted mythological textile with a maroon ikat border is thrown over an old wooden chair against a deep brown wall. Warm, low-key directional light picks out the painted figures of the hero drawing a bow, with deep shadows at the edges. The palette is earthy ochre, indigo, maroon and cream. The finish is rich and museum-like, with the white type sitting quietly over the fabric.
- Layout: A draped saree fills the whole frame on the diagonal, with a small centred wordmark near the top. A centred block at the bottom stacks the Sanskrit verse, then the English translation, then the greeting, all set over the fabric.
- Typography: Thin, widely spaced geometric sans caps for the wordmark; bold Devanagari for the verse; bold geometric sans caps in white for the translation.
- Colours: #402319, #2f160f, #7a523c, #160805, #5e3b2a, #9c7055 (background #2f160f, text #9c7055, accent #7a523c).
- Mood and details: devotional, heritage, reverent, kalamkari saree, ramayana scene, bow and arrow, patola border, wooden chair, sanskrit shloka.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/19984792092735452-d8eac91849be.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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