Dark silhouetted armchair in a spotlight

Reference found on Pinterest, saved by Annelies. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Email design · Reference

Dark silhouetted armchair in a spotlight

A near-black gradient backdrop with a soft top-down spotlight vignette isolates a dark armchair that almost melts into the shadows. The palette is black, charcoal and white, with a single coral-red accent word and a matching dot in the logo. There is plenty of dark negative space, which builds suspense for a delayed sale. The footer is plain grey with circular outline social icons.

Palette

#f7f7f7
#161616
#252424
#0b0b0b
#dedddd
#000000

Layout: The grey wordmark header sits on white above a tall black hero panel. A centred three-line headline is at the top, the silhouetted chair is in the centre and a small centred teaser line is below. A light grey footer holds outlined social icons and small legal text.
Typography: Light, widely tracked geometric sans caps for the headline with one word in coral-red; small regular sans for the teaser; spaced grey sans caps for the wordmark and footer

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dark
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Design an original Black Friday email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Dark silhouetted armchair in a spotlight.
- Look and feel: A near-black gradient backdrop with a soft top-down spotlight vignette isolates a dark armchair that almost melts into the shadows. The palette is black, charcoal and white, with a single coral-red accent word and a matching dot in the logo. There is plenty of dark negative space, which builds suspense for a delayed sale. The footer is plain grey with circular outline social icons.
- Layout: The grey wordmark header sits on white above a tall black hero panel. A centred three-line headline is at the top, the silhouetted chair is in the centre and a small centred teaser line is below. A light grey footer holds outlined social icons and small legal text.
- Typography: Light, widely tracked geometric sans caps for the headline with one word in coral-red; small regular sans for the teaser; spaced grey sans caps for the wordmark and footer
- Colours: #f7f7f7, #161616, #252424, #0b0b0b, #dedddd, #000000 (background #f7f7f7, text #000000, accent #000000).
- Mood and details: moody, teasing, sophisticated, silhouetted chair, spotlight vignette, social icons.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/65231894598775839-c825aff87922.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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