Extreme close-up of a freckled face with a mascara wand

Reference found on Pinterest, saved by Anastasya Kolisetska. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Extreme close-up of a freckled face with a mascara wand

A macro beauty portrait of warm-toned skin with natural freckles, dewy highlights and soft diffused light. A mascara wand coats the lashes near the top. The oversized white type overlays the cheek and bleeds off the frame edges, and a pale mint button adds a single cool accent against the warm skin tones.

Palette

#955941
#b27559
#663c2a
#c3947b
#f6f7f4
#3c2419

Layout: A full-bleed cropped face fills the frame, with the mascara wand entering from the top left. Giant lowercase headline words bleed off both edges in the middle, followed by a subline and a mint pill CTA.
Typography: Ultra-bold tight lowercase geometric sans in white, a bold sans subline, and a medium sans inside a mint-green rounded pill.

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Extreme close-up of a freckled face with a mascara wand.
- Look and feel: A macro beauty portrait of warm-toned skin with natural freckles, dewy highlights and soft diffused light. A mascara wand coats the lashes near the top. The oversized white type overlays the cheek and bleeds off the frame edges, and a pale mint button adds a single cool accent against the warm skin tones.
- Layout: A full-bleed cropped face fills the frame, with the mascara wand entering from the top left. Giant lowercase headline words bleed off both edges in the middle, followed by a subline and a mint pill CTA.
- Typography: Ultra-bold tight lowercase geometric sans in white, a bold sans subline, and a medium sans inside a mint-green rounded pill.
- Colours: #955941, #b27559, #663c2a, #c3947b, #f6f7f4, #3c2419 (background #b27559, text #3c2419, accent #955941).
- Mood and details: fresh, bold, intimate, mascara wand, close-up face, freckles, pill button.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/63683782253287987-f1adfa512551.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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