Seven pencils worn down across the weekdays

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Black Friday · Poster · Reference

Seven pencils worn down across the weekdays

A black background with a soft central spotlight glow. Unpainted wooden pencils with dark graphite tips are lit evenly and cast minimal shadows. The shrinking weekend pencils form a visual metaphor for heavy shopping-list use. The palette is restrained: black, natural wood, white text and a small blue-yellow logo accent.

Palette

#181818
#050505
#645f59
#3c3936
#e0cfaf
#b8a88c

Layout: A centred headline and subline sit at the top. Seven pencils stand in a row like a bar chart, with day labels beneath. Four are full-length and Friday to Sunday are worn to stubs. A small date line and logo are centred at the bottom.
Typography: Heavy rounded geometric sans in white for the headline, with a light sans for the subline. The day labels and date are small, muted and tan-grey.

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photographic
minimal
dark
pencils
weekday labels
bar-chart metaphor
clever
clean
understated

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Design an original Black Friday poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1440 px (same shape as the reference).

Art direction to follow:
- The idea: Seven pencils worn down across the weekdays.
- Look and feel: A black background with a soft central spotlight glow. Unpainted wooden pencils with dark graphite tips are lit evenly and cast minimal shadows. The shrinking weekend pencils form a visual metaphor for heavy shopping-list use. The palette is restrained: black, natural wood, white text and a small blue-yellow logo accent.
- Layout: A centred headline and subline sit at the top. Seven pencils stand in a row like a bar chart, with day labels beneath. Four are full-length and Friday to Sunday are worn to stubs. A small date line and logo are centred at the bottom.
- Typography: Heavy rounded geometric sans in white for the headline, with a light sans for the subline. The day labels and date are small, muted and tan-grey.
- Colours: #181818, #050505, #645f59, #3c3936, #e0cfaf, #b8a88c (background #050505, text #e0cfaf, accent #e0cfaf).
- Mood and details: clever, clean, understated, pencils, weekday labels, bar-chart metaphor.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/628181848069122796-06d876c492e6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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