Tooth silhouette filled with repeated white Devanagari 'राम' words

Reference found on Pinterest, saved by Rewat Singh Shekhawat. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Poster · Reference

Tooth silhouette filled with repeated white Devanagari 'राम' words

Flat vermilion-orange background with a soft elliptical shadow under a tooth silhouette built from repeated white words. Navy text and logo add a cool contrast to the warm field. The idea relies on a single clever typographic image with no other ornament. The finish is clean and poster-like.

Palette

#dd4224
#df816d
#de6951
#bc3e2c
#e39584

Layout: Centred vertical stack: a small Hindi chant at the top, the tooth typogram in the upper middle with a soft shadow beneath it, the English greeting between double-bar marks below, and the logo with contact details at the bottom. There is generous negative space throughout.
Typography: Dense white Devanagari words at mixed sizes form the typogram; a navy spaced small-caps serif for the greeting; the brand uses a bold navy script wordmark

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typographic
minimal
flat
tooth shape
word-cloud of repeated 'राम'
soft drop shadow
devotional
clever
calm

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Design an original other-festival poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Tooth silhouette filled with repeated white Devanagari 'राम' words.
- Look and feel: Flat vermilion-orange background with a soft elliptical shadow under a tooth silhouette built from repeated white words. Navy text and logo add a cool contrast to the warm field. The idea relies on a single clever typographic image with no other ornament. The finish is clean and poster-like.
- Layout: Centred vertical stack: a small Hindi chant at the top, the tooth typogram in the upper middle with a soft shadow beneath it, the English greeting between double-bar marks below, and the logo with contact details at the bottom. There is generous negative space throughout.
- Typography: Dense white Devanagari words at mixed sizes form the typogram; a navy spaced small-caps serif for the greeting; the brand uses a bold navy script wordmark
- Colours: #dd4224, #df816d, #de6951, #bc3e2c, #e39584 (background #dd4224, text #e39584, accent #df816d).
- Mood and details: devotional, clever, calm, tooth shape, word-cloud of repeated 'राम', soft drop shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/607352699735914211-1286a0697c30.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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