Reference found on Pinterest, saved by Ujjawal Shaw. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

RAM wordmark with a gradient paper-plane A, and a grey archer silhouette

Near-white subtly textured background with a vast amount of negative space. A light grey silhouette of an archer drawing a bow sits low in the corner, and its arrow is tinted magenta as the only colour accent. The central lockup uses a paper plane as a clever arrowhead A, in a vivid orange-magenta-purple gradient. The finish is flat, calm and corporate.

Palette

#fcfcfc
#d1d3d7

Layout: Icon logo at top-left and wordmark at top-right. A small centred RAM NAVAMI lockup floats in generous white space. A faded archer silhouette sits in the bottom-left corner, balanced by a right-aligned message in the bottom-right.
Typography: Clean geometric sans. RAM is set in bold blue caps with the A replaced by an orange-to-purple gradient paper-plane icon, and NAVAMI is widely tracked grey caps. The body is a small sans with bold highlights.

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: RAM wordmark with a gradient paper-plane A, and a grey archer silhouette.
- Look and feel: Near-white subtly textured background with a vast amount of negative space. A light grey silhouette of an archer drawing a bow sits low in the corner, and its arrow is tinted magenta as the only colour accent. The central lockup uses a paper plane as a clever arrowhead A, in a vivid orange-magenta-purple gradient. The finish is flat, calm and corporate.
- Layout: Icon logo at top-left and wordmark at top-right. A small centred RAM NAVAMI lockup floats in generous white space. A faded archer silhouette sits in the bottom-left corner, balanced by a right-aligned message in the bottom-right.
- Typography: Clean geometric sans. RAM is set in bold blue caps with the A replaced by an orange-to-purple gradient paper-plane icon, and NAVAMI is widely tracked grey caps. The body is a small sans with bold highlights.
- Colours: #fcfcfc, #d1d3d7 (background #fcfcfc, text #d1d3d7, accent #d1d3d7).
- Mood and details: serene, modern, aspirational, paper plane letterform, archer silhouette, bow and arrow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/591590101093720258-a7151aede6b6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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