Cookware set with copper and steel pans, griddle and wine glasses

Reference found on Pinterest, saved by Jane Chan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Cookware set with copper and steel pans, griddle and wine glasses

The background is a pale warm grey with a subtle paper texture. A cluster of cutout cookware (copper saucepan, stainless sauté pan, dark griddle and spatula, two wine glasses) casts soft realistic shadows. A torn strip of bright blue tape with scrawled black lettering adds a collage accent against the strict black type. The finish is restrained, premium and mostly monochrome with one blue pop.

Palette

#edefec
#dbdbd6
#a39f9b
#595e68
#2e3030
#c3bfbb

Layout: The brand sits top centre over an oversized SALE word, which has a tilted blue tape strip with handwritten text overlapping its top and a thick rule beneath. A letterspaced subline is centred below, the product cutout group sits in the lower middle, and a black button is centred at the bottom.
Typography: Massive neo-grotesque sans caps for SALE; hand-drawn marker caps on the tape; widely tracked light sans caps for the subline; small sans caps inside a solid button

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Cookware set with copper and steel pans, griddle and wine glasses.
- Look and feel: The background is a pale warm grey with a subtle paper texture. A cluster of cutout cookware (copper saucepan, stainless sauté pan, dark griddle and spatula, two wine glasses) casts soft realistic shadows. A torn strip of bright blue tape with scrawled black lettering adds a collage accent against the strict black type. The finish is restrained, premium and mostly monochrome with one blue pop.
- Layout: The brand sits top centre over an oversized SALE word, which has a tilted blue tape strip with handwritten text overlapping its top and a thick rule beneath. A letterspaced subline is centred below, the product cutout group sits in the lower middle, and a black button is centred at the bottom.
- Typography: Massive neo-grotesque sans caps for SALE; hand-drawn marker caps on the tape; widely tracked light sans caps for the subline; small sans caps inside a solid button
- Colours: #edefec, #dbdbd6, #a39f9b, #595e68, #2e3030, #c3bfbb (background #edefec, text #2e3030, accent #2e3030).
- Mood and details: bold, clean, modern, blue tape label, handwritten marker text, underline rule, cutout product group.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/583005114309874637-25dd8da25e50.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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