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Black Friday · Story · Reference

Four black leather shoes in a 2x2 grid

A clean white background frames four warm beige studio photos of black leather footwear: boots, loafers, Mary Janes and a red-and-white western shoe. Soft, even daylight gives gentle shadows on a seamless off-white set. The palette stays black, white and cream, and the only colour pop is the red shoe. It has an anti-sale editorial tone with a playful asterisk and a bracketed discount.

Palette

#fefefd
#eae1d7
#d9cec2
#c5b9ad
#9f938c
#7b6d65

Layout: Large justified black headline across the top with a one-line subline, then a tight 2x2 grid of product photos filling the middle; the brand wordmark sits bottom left and the bracketed offer bottom right, with white space above and below.
Typography: Heavy grotesque sans caps, justified with wide word spacing; small regular sans subline; widely letterspaced thin sans wordmark; italic sans caps for the offer

More Black Friday designs for shoe and sneaker brands, fashion brands

All creative ads for shoe and sneaker brands, fashion brands

photographic
minimal
typographic
2x2 product grid
asterisk
parenthetical offer
understated
witty
editorial

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Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Four black leather shoes in a 2x2 grid.
- Look and feel: A clean white background frames four warm beige studio photos of black leather footwear: boots, loafers, Mary Janes and a red-and-white western shoe. Soft, even daylight gives gentle shadows on a seamless off-white set. The palette stays black, white and cream, and the only colour pop is the red shoe. It has an anti-sale editorial tone with a playful asterisk and a bracketed discount.
- Layout: Large justified black headline across the top with a one-line subline, then a tight 2x2 grid of product photos filling the middle; the brand wordmark sits bottom left and the bracketed offer bottom right, with white space above and below.
- Typography: Heavy grotesque sans caps, justified with wide word spacing; small regular sans subline; widely letterspaced thin sans wordmark; italic sans caps for the offer
- Colours: #fefefd, #eae1d7, #d9cec2, #c5b9ad, #9f938c, #7b6d65 (background #fefefd, text #7b6d65, accent #7b6d65).
- Mood and details: understated, witty, editorial, 2x2 product grid, asterisk, parenthetical offer.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/575827502370656346-7fbd1953d0b9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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