Black foil balloon letters spelling SALE

Reference found on Pinterest, saved by Ashish Bhanat. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Black foil balloon letters spelling SALE

A flat warm greige background with an all-black type palette. The focal point is a row of glossy, crinkled black foil balloon letters, rendered realistically with specular highlights, their thin strings dangling behind the offer text. Soft drop shadows lift the balloons off the flat surface, giving a playful but sophisticated monochrome party feel.

Palette

#cbc8b9
#161617
#343332
#575653
#a7a59a
#7d7b74

Layout: A stacked, heavy lowercase headline fills the top edge to edge. Below it, 3D balloon letters span the width with strings trailing down, then a small line and a massive percentage figure sit left of centre, with the logo and wordmark centred at the bottom.
Typography: Ultra-bold tight grotesque sans in lowercase for the headline and offer, set with very tight leading; the brand uses a clean humanist sans with a geometric star-like logo mark.

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3d
typographic
minimal
black foil letter balloons
balloon strings
playful
bold
celebratory

Make your own version with AI

Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

Add your logoChoose a file, drop it here, or paste a screenshot (⌘V or Ctrl+V).

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Black foil balloon letters spelling SALE.
- Look and feel: A flat warm greige background with an all-black type palette. The focal point is a row of glossy, crinkled black foil balloon letters, rendered realistically with specular highlights, their thin strings dangling behind the offer text. Soft drop shadows lift the balloons off the flat surface, giving a playful but sophisticated monochrome party feel.
- Layout: A stacked, heavy lowercase headline fills the top edge to edge. Below it, 3D balloon letters span the width with strings trailing down, then a small line and a massive percentage figure sit left of centre, with the logo and wordmark centred at the bottom.
- Typography: Ultra-bold tight grotesque sans in lowercase for the headline and offer, set with very tight leading; the brand uses a clean humanist sans with a geometric star-like logo mark.
- Colours: #cbc8b9, #161617, #343332, #575653, #a7a59a, #7d7b74 (background #cbc8b9, text #161617, accent #161617).
- Mood and details: playful, bold, celebratory, black foil letter balloons, balloon strings.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/55028426691652433-76a83586d2c9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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