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Black Friday · Instagram post · Reference
Black Friday Instagram post: Stacked repeating heavy sans word with progressive top cropping
The design is pure black on a white background with no imagery. The rows of type are sliced horizontally so the word looks like it is scanning or scrolling upward, which creates motion. At the bottom, a solid black band with a white wordmark and a full stop anchors the piece and acts as the focal point. The finish is flat and stark, Swiss-poster style.
Reference image for inspiration. Editable source files are not included.
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