Hand holding a tweed jacket on a hanger with its shadow

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Black Friday · Instagram post · Reference

Hand holding a tweed jacket on a hanger with its shadow

Black-and-white studio photo against a plain grey wall. A manicured hand holds a textured tweed jacket on a branded wooden hanger, lit by hard directional light that throws a crisp shadow. The giant white letters interact with the scene: one is clipped by the shadow and others overlap the jacket. The result is high-contrast, fashion-magazine art direction.

Palette

#7d7d7d
#959595
#f9f9f9
#363636
#626262
#434343

Layout: The hanging jacket fills the right half, and its hand-and-garment shadow falls on the grey wall on the left. Huge white letters step diagonally from the top left to the bottom right, and a small stacked caption sits beside the last letters.
Typography: Oversized bold geometric sans caps, with some letters cropped and masked by the shadow; a small medium-weight sans in stacked caps for the caption.

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photographic
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jacket on hanger
hand shadow
oversized letters
branded hanger
editorial
sophisticated
bold

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Hand holding a tweed jacket on a hanger with its shadow.
- Look and feel: Black-and-white studio photo against a plain grey wall. A manicured hand holds a textured tweed jacket on a branded wooden hanger, lit by hard directional light that throws a crisp shadow. The giant white letters interact with the scene: one is clipped by the shadow and others overlap the jacket. The result is high-contrast, fashion-magazine art direction.
- Layout: The hanging jacket fills the right half, and its hand-and-garment shadow falls on the grey wall on the left. Huge white letters step diagonally from the top left to the bottom right, and a small stacked caption sits beside the last letters.
- Typography: Oversized bold geometric sans caps, with some letters cropped and masked by the shadow; a small medium-weight sans in stacked caps for the caption.
- Colours: #7d7d7d, #959595, #f9f9f9, #363636, #626262, #434343 (background #959595, text #363636, accent #363636).
- Mood and details: editorial, sophisticated, bold, jacket on hanger, hand shadow, oversized letters, branded hanger.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/53058101855805834-640de77a36c4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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