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Black Friday · Instagram post · Reference

Glossy black 3D balloon letters

An off-white crumpled-paper background carries shiny black foil balloon letters with soft highlights, bobbing at playful angles. Thin grey strings run down to a clean white card with a subtle drop shadow. The palette is strictly black and white, and the only accent is the black oval badge. The finish is tactile and modern, with plenty of negative space.

Palette

#eeeee6
#262626
#0c0c0c
#424141
#60605f
#c7c7c1

Layout: Tilted balloon letters fill the top two-thirds and their strings meet at a slightly rotated white card in the lower centre that holds the offer. A black pill-shaped brand badge sits at the top right and a centred URL line runs along the bottom.
Typography: Inflated balloon lettering for the headline; heavy geometric sans for the offer with a lighter sans for the date; small caps sans for the footer, with the URL in bold.

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3d
typographic
minimal
black foil letter balloons
balloon strings
crumpled paper texture
white card
playful
bold
modern

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Glossy black 3D balloon letters.
- Look and feel: An off-white crumpled-paper background carries shiny black foil balloon letters with soft highlights, bobbing at playful angles. Thin grey strings run down to a clean white card with a subtle drop shadow. The palette is strictly black and white, and the only accent is the black oval badge. The finish is tactile and modern, with plenty of negative space.
- Layout: Tilted balloon letters fill the top two-thirds and their strings meet at a slightly rotated white card in the lower centre that holds the offer. A black pill-shaped brand badge sits at the top right and a centred URL line runs along the bottom.
- Typography: Inflated balloon lettering for the headline; heavy geometric sans for the offer with a lighter sans for the date; small caps sans for the footer, with the URL in bold.
- Colours: #eeeee6, #262626, #0c0c0c, #424141, #60605f, #c7c7c1 (background #eeeee6, text #0c0c0c, accent #0c0c0c).
- Mood and details: playful, bold, modern, black foil letter balloons, balloon strings, crumpled paper texture, white card.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/514325219967898742-176332eff03c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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