Top-down wire shopping carts with holly sprig

Reference found on Pinterest, saved by matias flores. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Top-down wire shopping carts with holly sprig

The background is flat blush pink, with photo cutouts of chrome wire shopping carts viewed from above at diagonal angles in opposite corners. A deep burgundy panel is the focal point, finished with a realistic holly-and-berry sprig for a festive touch. Coral-pink hand-drawn loop arrows, dusty-rose text and a burgundy checkerboard band at the bottom give it a retro-café feel. The finish is clean and flat with soft product shadows.

Palette

#f9dee7
#e5d2d8
#6a0912
#d5bfc3
#e89aa0
#967667

Layout: A central maroon rectangle holds the headline, with a holly sprig on its top edge. Two wire carts shot from above crop in from the top-left and bottom-right corners. A small date sits top-right and a hand-drawn arrow points to the typewriter-style CTA below the box. The offer block sits bottom-left above a checkerboard strip.
Typography: Bold geometric sans caps with an elegant script accent, a slab typewriter font for the date and CTA, condensed tall display caps for the offer, and a heavy sans subline.

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Top-down wire shopping carts with holly sprig.
- Look and feel: The background is flat blush pink, with photo cutouts of chrome wire shopping carts viewed from above at diagonal angles in opposite corners. A deep burgundy panel is the focal point, finished with a realistic holly-and-berry sprig for a festive touch. Coral-pink hand-drawn loop arrows, dusty-rose text and a burgundy checkerboard band at the bottom give it a retro-café feel. The finish is clean and flat with soft product shadows.
- Layout: A central maroon rectangle holds the headline, with a holly sprig on its top edge. Two wire carts shot from above crop in from the top-left and bottom-right corners. A small date sits top-right and a hand-drawn arrow points to the typewriter-style CTA below the box. The offer block sits bottom-left above a checkerboard strip.
- Typography: Bold geometric sans caps with an elegant script accent, a slab typewriter font for the date and CTA, condensed tall display caps for the offer, and a heavy sans subline.
- Colours: #f9dee7, #e5d2d8, #6a0912, #d5bfc3, #e89aa0, #967667 (background #f9dee7, text #6a0912, accent #e89aa0).
- Mood and details: playful, chic, cheeky, shopping carts, holly sprig, checkerboard border, hand-drawn arrow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/497436721367318480-39db73900696.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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