Model in black leather dress over a giant close-up of herself

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Black Friday · Instagram post · Reference

Model in black leather dress over a giant close-up of herself

A monochrome grey editorial palette: a low-contrast, washed-out portrait sits behind a sharp full-body cutout in a glossy black leather mini dress and sunglasses. Oversized white numbers are layered between the two photo planes, with the percent sign in a circle cut into the second digit. Silver rings and bracelets are the subtle jewellery focus. The finish is clean and high-fashion with flat, soft studio lighting.

Palette

#b8b8b8
#050506
#978a82
#fcfcfc
#554f4c
#252221

Layout: A large, faded black-and-white close-up of the model fills the background. Huge white numerals sit in the centre with a full-length cutout of the same model standing in front of them. The headline runs across the top, and a wide-tracked tagline, CTA and URL are stacked centred at the bottom.
Typography: Wide, extra-bold extended sans caps for the headline and giant numerals; a thin, wide-spaced extended sans for the tagline; a small tracked sans for the CTA and URL; all in white.

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photographic
typographic
minimal
oversized numerals
model cutout
cat-eye sunglasses
silver bracelets
chic
bold
editorial

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Model in black leather dress over a giant close-up of herself.
- Look and feel: A monochrome grey editorial palette: a low-contrast, washed-out portrait sits behind a sharp full-body cutout in a glossy black leather mini dress and sunglasses. Oversized white numbers are layered between the two photo planes, with the percent sign in a circle cut into the second digit. Silver rings and bracelets are the subtle jewellery focus. The finish is clean and high-fashion with flat, soft studio lighting.
- Layout: A large, faded black-and-white close-up of the model fills the background. Huge white numerals sit in the centre with a full-length cutout of the same model standing in front of them. The headline runs across the top, and a wide-tracked tagline, CTA and URL are stacked centred at the bottom.
- Typography: Wide, extra-bold extended sans caps for the headline and giant numerals; a thin, wide-spaced extended sans for the tagline; a small tracked sans for the CTA and URL; all in white.
- Colours: #b8b8b8, #050506, #978a82, #fcfcfc, #554f4c, #252221 (background #b8b8b8, text #050506, accent #050506).
- Mood and details: chic, bold, editorial, oversized numerals, model cutout, cat-eye sunglasses, silver bracelets.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4925880839800298-ab512aabfc54.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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