Red silhouette of Rama drawing a bow, standing in for the letter A in RAM

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other-festival · Instagram post · Reference

Red silhouette of Rama drawing a bow, standing in for the letter A in RAM

A soft light-grey radial gradient background with plenty of negative space. A single flat crimson silhouette of an archer drawing a bow rises out of the word so that figure and letter merge. The palette is limited to red, charcoal and grey. The finish is flat vector with a faint drop shadow, and a solid charcoal strip across the bottom.

Palette

#d8d8da
#f1f2f3
#414143
#cd3c42
#666668
#cfa4a6

Layout: The centred typographic lockup is the hero: a huge red RAM with the archer silhouette replacing the A, HAPPY set vertically on the left and NAVAMI below right. The wish line sits centred beneath it, the logo top right, and a dark grey footer band holds the company contact details.
Typography: Heavy bold geometric sans caps for RAM in red; condensed tall sans caps for HAPPY and NAVAMI in charcoal; light thin sans caps for the wish line; simple sans in the footer.

More other-festival designs for furniture stores, builders and construction companies, home decor brands

All creative ads for furniture stores, builders and construction companies, home decor brands

minimal
typographic
flat
Lord Rama archer silhouette
bow and arrow
letterform integration
reverent
clean
corporate

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Red silhouette of Rama drawing a bow, standing in for the letter A in RAM.
- Look and feel: A soft light-grey radial gradient background with plenty of negative space. A single flat crimson silhouette of an archer drawing a bow rises out of the word so that figure and letter merge. The palette is limited to red, charcoal and grey. The finish is flat vector with a faint drop shadow, and a solid charcoal strip across the bottom.
- Layout: The centred typographic lockup is the hero: a huge red RAM with the archer silhouette replacing the A, HAPPY set vertically on the left and NAVAMI below right. The wish line sits centred beneath it, the logo top right, and a dark grey footer band holds the company contact details.
- Typography: Heavy bold geometric sans caps for RAM in red; condensed tall sans caps for HAPPY and NAVAMI in charcoal; light thin sans caps for the wish line; simple sans in the footer.
- Colours: #d8d8da, #f1f2f3, #414143, #cd3c42, #666668, #cfa4a6 (background #d8d8da, text #414143, accent #cd3c42).
- Mood and details: reverent, clean, corporate, Lord Rama archer silhouette, bow and arrow, letterform integration.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4855512086422528-f349fbb70643.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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