Black ribbon bow tied across a white gift

Reference found on Pinterest, saved by aalcinest. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Black ribbon bow tied across a white gift

A pure white background, read as the top of a wrapped gift, crossed by matte black grosgrain ribbon with stitched edges and a realistic bow. Soft shadows under the ribbon add depth, and the image is strictly monochrome. The diagonal repeat of the offer text balances the off-centre bow and gives a clean, premium gift-wrap feel.

Palette

#fefefe
#1b1b1b
#2f2f2f
#dcdcdc
#5c5c5c
#bababa

Layout: A vertical black ribbon runs down the centre and a horizontal band crosses it just below the middle, tied in a bow at the crossing. Two identical offer blocks sit on opposite diagonals: left-aligned in the top-left and right-aligned in the bottom-right, on white space.
Typography: Light geometric sans caps for the kicker and qualifier, with a bold geometric sans for the large percentage line, all in black.

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Black ribbon bow tied across a white gift.
- Look and feel: A pure white background, read as the top of a wrapped gift, crossed by matte black grosgrain ribbon with stitched edges and a realistic bow. Soft shadows under the ribbon add depth, and the image is strictly monochrome. The diagonal repeat of the offer text balances the off-centre bow and gives a clean, premium gift-wrap feel.
- Layout: A vertical black ribbon runs down the centre and a horizontal band crosses it just below the middle, tied in a bow at the crossing. Two identical offer blocks sit on opposite diagonals: left-aligned in the top-left and right-aligned in the bottom-right, on white space.
- Typography: Light geometric sans caps for the kicker and qualifier, with a bold geometric sans for the large percentage line, all in black.
- Colours: #fefefe, #1b1b1b, #2f2f2f, #dcdcdc, #5c5c5c, #bababa (background #fefefe, text #1b1b1b, accent #1b1b1b).
- Mood and details: elegant, festive, bold, black satin ribbon, gift bow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4785143351810708-a7250fcb2983.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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