Phone-style reminder pop-up over repeated type

Reference found on Pinterest, saved by ΞΕΝΙΑ ΠΑΠΑΘΩΜΑ. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Phone-style reminder pop-up over repeated type

A light warm-grey background is filled with rows of heavy black type set diagonally, forming a dense pattern. In the centre is a faithful recreation of a smartphone alert box in light grey, with rounded corners and blue action buttons, which makes it the clear focal point. The contrast between the loud type pattern and the quiet interface element gives it a witty, native-to-phone feel. The finish is flat vector with no shadows or gradients.

Palette

#f4f4f3
#e2e1dd
#111212
#2c2b2b
#bdbdbb
#979794

Layout: The phrase BLACK WEEK repeats in tilted rows that bleed off every edge and fill the frame. A rounded-corner system alert dialog sits centred on top, with a title, a message and two buttons divided by thin lines.
Typography: Ultra-bold black grotesque sans caps, repeated and rotated; standard system UI sans for the dialog, with blue button labels.

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typographic
minimal
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repeated diagonal type
phone alert dialog
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bold
witty
urgent

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Phone-style reminder pop-up over repeated type.
- Look and feel: A light warm-grey background is filled with rows of heavy black type set diagonally, forming a dense pattern. In the centre is a faithful recreation of a smartphone alert box in light grey, with rounded corners and blue action buttons, which makes it the clear focal point. The contrast between the loud type pattern and the quiet interface element gives it a witty, native-to-phone feel. The finish is flat vector with no shadows or gradients.
- Layout: The phrase BLACK WEEK repeats in tilted rows that bleed off every edge and fill the frame. A rounded-corner system alert dialog sits centred on top, with a title, a message and two buttons divided by thin lines.
- Typography: Ultra-bold black grotesque sans caps, repeated and rotated; standard system UI sans for the dialog, with blue button labels.
- Colours: #f4f4f3, #e2e1dd, #111212, #2c2b2b, #bdbdbb, #979794 (background #e2e1dd, text #111212, accent #111212).
- Mood and details: bold, witty, urgent, repeated diagonal type, phone alert dialog, UI mockup.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/455919162300271401-0e553ad874f3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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