Cloned women in burgundy suits carrying branded bags across a crosswalk

Reference found on Pinterest, saved by julia samatas. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Cloned women in burgundy suits carrying branded bags across a crosswalk

An overhead view of grey asphalt with white crosswalk stripes, filled with many identical dark-haired women in burgundy trouser suits walking in the same direction. Each carries a black tote with white script branding. The light is overcast and flat, with a desaturated, moody grade. The repetition creates a surreal, AI-like crowd pattern that stands in for the shopping rush.

Palette

#4f4f50
#3a393a
#241e1e
#140f0d
#716d6c
#aeadad

Layout: A high-angle photo fills the frame, with the zebra crossing running diagonally. The headline and offer are centred at mid-frame and the CTA is centred at the bottom.
Typography: Clean white geometric sans caps, bold for the headline and medium for the offer and CTA; the brand appears in handwritten script on the bags.

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photographic
minimal
dark
crosswalk
cloned models
shopping bags
burgundy suits
aerial view
bold
surreal
urban

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Cloned women in burgundy suits carrying branded bags across a crosswalk.
- Look and feel: An overhead view of grey asphalt with white crosswalk stripes, filled with many identical dark-haired women in burgundy trouser suits walking in the same direction. Each carries a black tote with white script branding. The light is overcast and flat, with a desaturated, moody grade. The repetition creates a surreal, AI-like crowd pattern that stands in for the shopping rush.
- Layout: A high-angle photo fills the frame, with the zebra crossing running diagonally. The headline and offer are centred at mid-frame and the CTA is centred at the bottom.
- Typography: Clean white geometric sans caps, bold for the headline and medium for the offer and CTA; the brand appears in handwritten script on the bags.
- Colours: #4f4f50, #3a393a, #241e1e, #140f0d, #716d6c, #aeadad (background #4f4f50, text #aeadad, accent #aeadad).
- Mood and details: bold, surreal, urban, crosswalk, cloned models, shopping bags, burgundy suits, aerial view.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/442760207140497968-c013eac05d19.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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