White silhouette gudi pole with layered red cloth

Reference found on Pinterest, saved by studio saypan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

White silhouette gudi pole with layered red cloth

The background is saturated flat red covered in tone-on-tone Devanagari characters at different sizes, which make a subtle texture. The hero is a stark white cutout silhouette of the pole and inverted pot. Cascading paper-cut folds of deeper red cloth hang from it with a soft drop shadow, and a thin white garland of plus-sign beads links the brand mark to the ritual. The finish is graphic and limited to two colours, with only slight depth.

Palette

#ee1a1e
#b1131c
#fdfbfb
#cb1d21
#8a0a17
#dd6a6f

Layout: A diagonal white gudi pole cuts from the bottom centre up to a pot in the upper right. The tagline sits top-left, a plus icon top-right, the logo bottom-left and the hashtag bottom-right, and the rest of the space is filled with a tonal letter pattern.
Typography: Clean light geometric sans caps for the tagline and hashtag; custom geometric sans wordmark.

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minimal
flat
typographic
gudi silhouette
devanagari letter pattern
draped cloth
plus-sign garland
bold
festive
conceptual

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: White silhouette gudi pole with layered red cloth.
- Look and feel: The background is saturated flat red covered in tone-on-tone Devanagari characters at different sizes, which make a subtle texture. The hero is a stark white cutout silhouette of the pole and inverted pot. Cascading paper-cut folds of deeper red cloth hang from it with a soft drop shadow, and a thin white garland of plus-sign beads links the brand mark to the ritual. The finish is graphic and limited to two colours, with only slight depth.
- Layout: A diagonal white gudi pole cuts from the bottom centre up to a pot in the upper right. The tagline sits top-left, a plus icon top-right, the logo bottom-left and the hashtag bottom-right, and the rest of the space is filled with a tonal letter pattern.
- Typography: Clean light geometric sans caps for the tagline and hashtag; custom geometric sans wordmark.
- Colours: #ee1a1e, #b1131c, #fdfbfb, #cb1d21, #8a0a17, #dd6a6f (background #ee1a1e, text #fdfbfb, accent #b1131c).
- Mood and details: bold, festive, conceptual, gudi silhouette, devanagari letter pattern, draped cloth, plus-sign garland.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/433049320445406430-86e0299dc5ec.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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