Devanagari calligraphy with strokes stretched into tall gudi poles

Reference found on Pinterest, saved by Pratik Patil. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Story · Reference

Devanagari calligraphy with strokes stretched into tall gudi poles

The background is a flat terracotta-orange with grain texture, faint ghosted calligraphy and a sweeping white dry-brush swirl. Deep navy letterforms stretch into poles, and cream diamond-chain garlands hang from each stroke. A yellow grainy sun and a thin triangle bunting border at the top complete the look. The finish is print-like and risograph-inspired, with a restrained three-colour palette.

Palette

#e3643c
#663133
#efaa68
#9b4534
#2e182c
#bf583a

Layout: The frame is a vertical story with a textured yellow sun at the top centre and a two-line calligraphic couplet under it. The tall navy headline letterforms drop down like poles through the middle and lower half, and the couplet repeats in orange near the bottom, with a small vertical credit on the right edge.
Typography: Heavy, condensed, blackletter-like Devanagari calligraphy with very long vertical stems; the couplets are in a fine, flowing pen script with strike-through guide lines.

typographic
illustrated
traditional
calligraphy
sun
gudi poles
brush strokes
gold diamond garlands
triangle bunting
proud
artistic
cultural

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Design an original other-festival Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Devanagari calligraphy with strokes stretched into tall gudi poles.
- Look and feel: The background is a flat terracotta-orange with grain texture, faint ghosted calligraphy and a sweeping white dry-brush swirl. Deep navy letterforms stretch into poles, and cream diamond-chain garlands hang from each stroke. A yellow grainy sun and a thin triangle bunting border at the top complete the look. The finish is print-like and risograph-inspired, with a restrained three-colour palette.
- Layout: The frame is a vertical story with a textured yellow sun at the top centre and a two-line calligraphic couplet under it. The tall navy headline letterforms drop down like poles through the middle and lower half, and the couplet repeats in orange near the bottom, with a small vertical credit on the right edge.
- Typography: Heavy, condensed, blackletter-like Devanagari calligraphy with very long vertical stems; the couplets are in a fine, flowing pen script with strike-through guide lines.
- Colours: #e3643c, #663133, #efaa68, #9b4534, #2e182c, #bf583a (background #e3643c, text #2e182c, accent #bf583a).
- Mood and details: proud, artistic, cultural, calligraphy, sun, gudi poles, brush strokes, gold diamond garlands, triangle bunting.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/28499410135911683-9f4fedc62fe1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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