Reference found on Pinterest, saved by Vikram Todkar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

Gudi reimagined as a yellow pencil

Off-white textured paper background. The hero is a watercolour-style gudi in which the pole is a yellow pencil, topped with an etched copper pot and draped with golden-yellow cloth, neem leaves, orange flowers and sugar-candy beads. A soft cast shadow grounds the illustration. The palette is warm yellow and orange with green accents, giving a clean agency-style concept visual.

Palette

#fbf9f3
#fdc641
#fcde99
#dbd6cb
#a8bb9a
#f2a94e

Layout: The logo sits top right and the greeting stack is left-aligned in the upper-left; the diagonal pencil-gudi illustration takes the lower right with its tip pointing to the lower left, and the URL sits bottom left over plenty of off-white negative space.
Typography: Small spaced sans 'Happy' above a large golden-yellow flowing script; medium geometric sans for the body line; bold and light sans in the logo.

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illustrated
minimal
playful
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pencil
yellow silk cloth
neem leaves
flowers
sugar candy garland
cheerful
creative
bright

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Gudi reimagined as a yellow pencil.
- Look and feel: Off-white textured paper background. The hero is a watercolour-style gudi in which the pole is a yellow pencil, topped with an etched copper pot and draped with golden-yellow cloth, neem leaves, orange flowers and sugar-candy beads. A soft cast shadow grounds the illustration. The palette is warm yellow and orange with green accents, giving a clean agency-style concept visual.
- Layout: The logo sits top right and the greeting stack is left-aligned in the upper-left; the diagonal pencil-gudi illustration takes the lower right with its tip pointing to the lower left, and the URL sits bottom left over plenty of off-white negative space.
- Typography: Small spaced sans 'Happy' above a large golden-yellow flowing script; medium geometric sans for the body line; bold and light sans in the logo.
- Colours: #fbf9f3, #fdc641, #fcde99, #dbd6cb, #a8bb9a, #f2a94e (background #fbf9f3, text #a8bb9a, accent #fdc641).
- Mood and details: cheerful, creative, bright, gudi, pencil, yellow silk cloth, neem leaves, flowers, sugar candy garland.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/430023464443584657-6d4c60787388.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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