Reference found on Pinterest, saved by Carla. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Red wax seal on a cream envelope

A textured off-white paper envelope, softly and evenly lit, with faint diagonal flap creases forming an X. The only colour is a glossy deep-red wax seal embossed with a monogram, which casts a soft shadow and draws the eye. The palette stays neutral with charcoal text, so the post reads like an exclusive personal invitation. The finish is a clean, realistic photographic mockup.

Palette

#ebeae5
#712023
#bdbbb7

Layout: Top-down flat view of the back of an envelope filling the frame, with the wax seal dead centre where the flap lines meet. A centred two-line headline sits in the upper third and a small centred to/from address block sits near the bottom, leaving lots of empty space.
Typography: Bold condensed-style grotesque sans caps for the headline with a smaller medium-weight sans kicker; the to/from lines use the same sans in small bold caps, all in charcoal.

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minimal
photographic
luxury
envelope
wax seal
paper texture
exclusive
elegant
understated

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Red wax seal on a cream envelope.
- Look and feel: A textured off-white paper envelope, softly and evenly lit, with faint diagonal flap creases forming an X. The only colour is a glossy deep-red wax seal embossed with a monogram, which casts a soft shadow and draws the eye. The palette stays neutral with charcoal text, so the post reads like an exclusive personal invitation. The finish is a clean, realistic photographic mockup.
- Layout: Top-down flat view of the back of an envelope filling the frame, with the wax seal dead centre where the flap lines meet. A centred two-line headline sits in the upper third and a small centred to/from address block sits near the bottom, leaving lots of empty space.
- Typography: Bold condensed-style grotesque sans caps for the headline with a smaller medium-weight sans kicker; the to/from lines use the same sans in small bold caps, all in charcoal.
- Colours: #ebeae5, #712023, #bdbbb7 (background #ebeae5, text #712023, accent #712023).
- Mood and details: exclusive, elegant, understated, envelope, wax seal, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/42573158973689153-f436b84ebc69.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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