Creased paper flyer tucked under a red car's windshield wiper

Reference found on Pinterest, saved by Sofia Tobon. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Creased paper flyer tucked under a red car's windshield wiper

Real-world mockup photo of a folded white poster resting on the hood of a burgundy-red car against a dark tinted windshield. Bright sunlight throws crisp shadows and shows fold creases across the paper. The palette is limited to red, black and white, and the look is a street-style guerrilla ad with a tactile paper finish.

Palette

#121012
#2d2f38
#d4d1d3
#9d464b
#908c92
#b7b5b8

Layout: An angled paper sheet fills the centre of the frame. The headline is stacked at the top, the offer spans the middle and a small logo mark is centred at the bottom, all on a left-aligned grid.
Typography: Wide, extended black grotesque caps for the headline. The offer mixes a light serif percentage with extended sans caps.

More Black Friday designs for sports clubs, academies and events, fashion brands, streetwear brands

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photographic
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car windshield
wiper blade
hard shadows
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editorial
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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Creased paper flyer tucked under a red car's windshield wiper.
- Look and feel: Real-world mockup photo of a folded white poster resting on the hood of a burgundy-red car against a dark tinted windshield. Bright sunlight throws crisp shadows and shows fold creases across the paper. The palette is limited to red, black and white, and the look is a street-style guerrilla ad with a tactile paper finish.
- Layout: An angled paper sheet fills the centre of the frame. The headline is stacked at the top, the offer spans the middle and a small logo mark is centred at the bottom, all on a left-aligned grid.
- Typography: Wide, extended black grotesque caps for the headline. The offer mixes a light serif percentage with extended sans caps.
- Colours: #121012, #2d2f38, #d4d1d3, #9d464b, #908c92, #b7b5b8 (background #121012, text #d4d1d3, accent #9d464b).
- Mood and details: cool, editorial, understated, folded paper poster, car windshield, wiper blade, hard shadows.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/411938697191158769-bbfc69d4c932.webp (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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