Kraft envelope with a letter held by manicured hands

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Black Friday · Instagram post · Reference

Kraft envelope with a letter held by manicured hands

The background is a dark charcoal with a textured, felt-like grain, crossed by off-white ribbon strips set at angles. In the centre is a realistic beige kraft envelope holding a crisp white card, like an invitation. Photographed hands with burgundy polka-dot nails and floral nail art are cut out and layered over the edges, adding depth to the scrapbook collage. Soft natural shadows give the finish a tactile, editorial feel.

Palette

#2d2d2c
#dfd3c5
#f8f7f7
#c8beb2
#ab9690
#8f6c64

Layout: A centred kraft envelope holds a white card with the headline and the dates. The promo code sits in an oval on the envelope, with the URL below it. Cut-out hands showing the nail designs reach in from the top right and bottom left, and diagonal tape strips repeating the call to action and discount cross the dark background behind them.
Typography: Tall, high-contrast condensed serif caps for the headline; an italic script-like serif for the dates and code; a small clean sans for the labels, URL and serif tape text.

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collage
photographic
minimal
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ticker tape ribbons
press-on nails
chic
playful
urgent

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Kraft envelope with a letter held by manicured hands.
- Look and feel: The background is a dark charcoal with a textured, felt-like grain, crossed by off-white ribbon strips set at angles. In the centre is a realistic beige kraft envelope holding a crisp white card, like an invitation. Photographed hands with burgundy polka-dot nails and floral nail art are cut out and layered over the edges, adding depth to the scrapbook collage. Soft natural shadows give the finish a tactile, editorial feel.
- Layout: A centred kraft envelope holds a white card with the headline and the dates. The promo code sits in an oval on the envelope, with the URL below it. Cut-out hands showing the nail designs reach in from the top right and bottom left, and diagonal tape strips repeating the call to action and discount cross the dark background behind them.
- Typography: Tall, high-contrast condensed serif caps for the headline; an italic script-like serif for the dates and code; a small clean sans for the labels, URL and serif tape text.
- Colours: #2d2d2c, #dfd3c5, #f8f7f7, #c8beb2, #ab9690, #8f6c64 (background #2d2d2c, text #f8f7f7, accent #f8f7f7).
- Mood and details: chic, playful, urgent, kraft envelope, letter card, manicured hands, ticker tape ribbons, press-on nails.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/407012885098391554-84881bae10ee.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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