Flat-illustrated gudi topped with a yellow hard hat beside a pot and colour bowls

Reference found on Pinterest, saved by Deepika. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

Flat-illustrated gudi topped with a yellow hard hat beside a pot and colour bowls

The background is a pale butter-cream with a soft vignette and a faint off-white city skyline. The focal point is a flat vector gudi whose pot is swapped for a yellow construction helmet, draped in a red and yellow cloth with green and pink garlands. On the right sit an orange clay pot with leaves and small bowls of red, blue and yellow powder. The finish is flat vector with warm, cheerful colours.

Palette

#fcf9da
#edc875
#beb5a3
#d78c51
#d0684c
#d9253c

Layout: The group logo sits top-left and a row of subsidiary logos runs top-right. A centred illustration shows the gudi on the left and a pot on the right on a shelf line, with a pale skyline behind. The tagline is centred below the scene, followed by a large script greeting at the bottom.
Typography: A clean geometric sans for the tagline; widely tracked thin sans caps for the small word above; a large maroon brush script for the festival name.

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garland
cheerful
warm
positive

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Flat-illustrated gudi topped with a yellow hard hat beside a pot and colour bowls.
- Look and feel: The background is a pale butter-cream with a soft vignette and a faint off-white city skyline. The focal point is a flat vector gudi whose pot is swapped for a yellow construction helmet, draped in a red and yellow cloth with green and pink garlands. On the right sit an orange clay pot with leaves and small bowls of red, blue and yellow powder. The finish is flat vector with warm, cheerful colours.
- Layout: The group logo sits top-left and a row of subsidiary logos runs top-right. A centred illustration shows the gudi on the left and a pot on the right on a shelf line, with a pale skyline behind. The tagline is centred below the scene, followed by a large script greeting at the bottom.
- Typography: A clean geometric sans for the tagline; widely tracked thin sans caps for the small word above; a large maroon brush script for the festival name.
- Colours: #fcf9da, #edc875, #beb5a3, #d78c51, #d0684c, #d9253c (background #fcf9da, text #d9253c, accent #d0684c).
- Mood and details: cheerful, warm, positive, gudi, hard hat, city skyline, kalash with leaves, rangoli colour bowls, garland.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/378654281187681072-1c24e2046a25.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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