Smiling golden puppy face bursting through torn black paper

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Black Friday · Instagram post · Reference

Smiling golden puppy face bursting through torn black paper

The background is matte charcoal-black paper with a torn hole in the centre, its ragged edges curling outward. A happy cream-coloured puppy pushes its face through, lit softly from the front with shallow depth. Faint embossed paw prints and percent signs are scattered across the dark paper. The red accent in the headline adds urgency to an otherwise moody, high-contrast frame.

Palette

#15120d
#28211c
#372f29
#050301
#e3c5a0
#b59775

Layout: A centred torn-paper opening holds a close-up puppy face that fills most of the frame. The small logo is top-centre, and a single-line headline runs across the bottom.
Typography: Heavy geometric sans caps in two colours, with white for the first words and red for the urgent phrase; the tagline under the logo is tiny sans caps.

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photographic
dark
minimal
torn paper hole
puppy
paw prints
percent signs
playful
joyful
urgent

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Smiling golden puppy face bursting through torn black paper.
- Look and feel: The background is matte charcoal-black paper with a torn hole in the centre, its ragged edges curling outward. A happy cream-coloured puppy pushes its face through, lit softly from the front with shallow depth. Faint embossed paw prints and percent signs are scattered across the dark paper. The red accent in the headline adds urgency to an otherwise moody, high-contrast frame.
- Layout: A centred torn-paper opening holds a close-up puppy face that fills most of the frame. The small logo is top-centre, and a single-line headline runs across the bottom.
- Typography: Heavy geometric sans caps in two colours, with white for the first words and red for the urgent phrase; the tagline under the logo is tiny sans caps.
- Colours: #15120d, #28211c, #372f29, #050301, #e3c5a0, #b59775 (background #15120d, text #e3c5a0, accent #e3c5a0).
- Mood and details: playful, joyful, urgent, torn paper hole, puppy, paw prints, percent signs.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/36239971996199169-aaf773579efa.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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