Keyhole cutout revealing palm trees against blue sky

Reference found on Pinterest, saved by Jeremy Reay. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Keyhole cutout revealing palm trees against blue sky

Flat near-black background with a large keyhole-shaped mask revealing a sunny upward photo of palm fronds against a clear blue sky. The contrast between the dark frame and bright sky creates a peek-into-a-new-life concept. A white circular sun-and-waves logo floats inside the keyhole. Pale sky-blue vertical bars act as stylised inverted and regular exclamation marks around the bottom copy.

Palette

#1a1819
#8ab4ce
#6a6e71
#abcbdb
#2d3031
#4b4f51

Layout: Tall vertical story with outlined headline stacked at top overlapping the keyhole's round top; a large centred keyhole window fills the middle with the logo inside; the tagline sits bottom-centre between oversized light-blue exclamation marks.
Typography: Condensed geometric sans caps in white outline for the headline; bold condensed white sans caps for the tagline with smaller third line.

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photographic
minimal
dark
typographic
keyhole cutout
palm trees
blue sky
exclamation bars
aspirational
bold
inviting

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Keyhole cutout revealing palm trees against blue sky.
- Look and feel: Flat near-black background with a large keyhole-shaped mask revealing a sunny upward photo of palm fronds against a clear blue sky. The contrast between the dark frame and bright sky creates a peek-into-a-new-life concept. A white circular sun-and-waves logo floats inside the keyhole. Pale sky-blue vertical bars act as stylised inverted and regular exclamation marks around the bottom copy.
- Layout: Tall vertical story with outlined headline stacked at top overlapping the keyhole's round top; a large centred keyhole window fills the middle with the logo inside; the tagline sits bottom-centre between oversized light-blue exclamation marks.
- Typography: Condensed geometric sans caps in white outline for the headline; bold condensed white sans caps for the tagline with smaller third line.
- Colours: #1a1819, #8ab4ce, #6a6e71, #abcbdb, #2d3031, #4b4f51 (background #1a1819, text #abcbdb, accent #abcbdb).
- Mood and details: aspirational, bold, inviting, keyhole cutout, palm trees, blue sky, exclamation bars.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/361625045100362828-e441b697d547.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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