Die-cut pixel hand cursor pressing a button

Reference found on Pinterest, saved by cherthemonae. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Cyber Monday · Email design · Reference

Die-cut pixel hand cursor pressing a button

A flat mustard-yellow backdrop holds a physical cutout of the classic pixel pointing-hand cursor, which clicks a small white rectangular button. Strong top-left light gives both pieces a hard drop shadow to the lower right, adding real depth. The palette is limited to black, white and yellow, and the focal point is the moment of the click. The finish is a tactile, paper-craft product-photography look.

Palette

#fabc33
#dbd9e4
#a36f1b
#cd9826
#634a26
#030202

Layout: The layout is centred, with the bold headline and code line at the top. A large pixel hand cursor sits in the middle, its finger pressing a small white shop button, and the deadline line sits at the bottom, surrounded by ample yellow negative space.
Typography: Condensed bold grotesque sans in all caps, black; smaller condensed caps for supporting lines

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Design an original Cyber Monday email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Die-cut pixel hand cursor pressing a button.
- Look and feel: A flat mustard-yellow backdrop holds a physical cutout of the classic pixel pointing-hand cursor, which clicks a small white rectangular button. Strong top-left light gives both pieces a hard drop shadow to the lower right, adding real depth. The palette is limited to black, white and yellow, and the focal point is the moment of the click. The finish is a tactile, paper-craft product-photography look.
- Layout: The layout is centred, with the bold headline and code line at the top. A large pixel hand cursor sits in the middle, its finger pressing a small white shop button, and the deadline line sits at the bottom, surrounded by ample yellow negative space.
- Typography: Condensed bold grotesque sans in all caps, black; smaller condensed caps for supporting lines
- Colours: #fabc33, #dbd9e4, #a36f1b, #cd9826, #634a26, #030202 (background #fabc33, text #030202, accent #cd9826).
- Mood and details: witty, clean, energetic, pixel hand cursor, button cutout, cast shadow, die-cut paper object.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/351912460765728-f625794c7065.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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