ASCII-art lettering on a black terminal-style screen

Reference found on Pinterest, saved by Maddalena Carfora. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Cyber Monday · Email design · Reference

ASCII-art lettering on a black terminal-style screen

A solid black background with white monospace characters that mimics an old computer terminal. The big headline is drawn in ASCII block letters, and text-character rules made of symbols and arrows divide the sections. It shifts to a white footer with black monospace fine print. The look is flat, lo-fi and deliberately digital-retro.

Palette

#000000
#fdfdfd
#020202
#1c1c1c
#2e2e2e
#0a0a0a

Layout: The upper part is a black panel with a centred, stacked ASCII-letter headline, followed by the centred offer, a plus-dash rule, the code, an arrow rule and the CTA. A white footer band holds the end date and small legal text, all centred.
Typography: Monospaced typewriter font throughout; the headline is built from repeated characters, and the body is small monospace.

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Design an original Cyber Monday email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: ASCII-art lettering on a black terminal-style screen.
- Look and feel: A solid black background with white monospace characters that mimics an old computer terminal. The big headline is drawn in ASCII block letters, and text-character rules made of symbols and arrows divide the sections. It shifts to a white footer with black monospace fine print. The look is flat, lo-fi and deliberately digital-retro.
- Layout: The upper part is a black panel with a centred, stacked ASCII-letter headline, followed by the centred offer, a plus-dash rule, the code, an arrow rule and the CTA. A white footer band holds the end date and small legal text, all centred.
- Typography: Monospaced typewriter font throughout; the headline is built from repeated characters, and the body is small monospace.
- Colours: #000000, #fdfdfd, #020202, #1c1c1c, #2e2e2e, #0a0a0a (background #000000, text #fdfdfd, accent #fdfdfd).
- Mood and details: techy, nostalgic, bold, ascii art, terminal text, arrow dividers, plus-dash rule.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/101331060512702915-85ad4ce3d34d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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