Devanagari calligraphy with a gudi flag rising from it

Reference found on Pinterest, saved by Manohar Lanjekar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

Devanagari calligraphy with a gudi flag rising from it

Solid flat teal background with no texture or gradient. The hero is oversized white calligraphy whose strokes merge with a simple vector gudi: a yellow pot marked with a red swastika, white and yellow bead garlands, green leaves and a waving saffron flag. Accents are limited to saffron and yellow against teal for strong contrast. Clean, flat vector finish with lots of breathing room.

Palette

#02a89e
#f8fcfc
#3cbbb2
#f8aa20

Layout: Centred stack: a small flat gudi (pot, garland, saffron flag) at top whose pole flows into large white brush-calligraphy lettering in the middle, then a spaced-out yellow tagline below; a tiny tracked signature sits at the bottom with generous teal negative space all round.
Typography: Bold hand-drawn Devanagari brush calligraphy in white; thin, widely letter-spaced Devanagari sans for the tagline; tiny tracked Latin caps signature.

typographic
flat
minimal
illustrated
gudi
saffron flag
kalash with swastika
flower garland
devanagari calligraphy
festive
proud
fresh

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Devanagari calligraphy with a gudi flag rising from it.
- Look and feel: Solid flat teal background with no texture or gradient. The hero is oversized white calligraphy whose strokes merge with a simple vector gudi: a yellow pot marked with a red swastika, white and yellow bead garlands, green leaves and a waving saffron flag. Accents are limited to saffron and yellow against teal for strong contrast. Clean, flat vector finish with lots of breathing room.
- Layout: Centred stack: a small flat gudi (pot, garland, saffron flag) at top whose pole flows into large white brush-calligraphy lettering in the middle, then a spaced-out yellow tagline below; a tiny tracked signature sits at the bottom with generous teal negative space all round.
- Typography: Bold hand-drawn Devanagari brush calligraphy in white; thin, widely letter-spaced Devanagari sans for the tagline; tiny tracked Latin caps signature.
- Colours: #02a89e, #f8fcfc, #3cbbb2, #f8aa20 (background #02a89e, text #f8fcfc, accent #f8aa20).
- Mood and details: festive, proud, fresh, gudi, saffron flag, kalash with swastika, flower garland, devanagari calligraphy.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/350717889750919462-66f36d57a817.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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