Bunch of black balloons printed with smiley faces

Reference found on Pinterest, saved by marianna hernández. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Poster · Reference

Bunch of black balloons printed with smiley faces

A monochrome studio shot on a light-to-mid grey gradient backdrop. Glossy black balloons with hand-drawn grey smiley doodles are lit softly from above, giving subtle specular highlights. The oversized white type is layered both over and under the balloons for depth. The overall look is a clean, editorial teaser.

Palette

#c9c8c5
#b1b1b0
#f9f9f9
#0b0b0b
#232323
#010101

Layout: A cluster of balloons fills the centre of the portrait frame. Huge tightly tracked lowercase white text runs off the top-left edge and across the bottom, and the headline overlaps the top balloons.
Typography: Very heavy lowercase geometric sans with extremely tight tracking and leading, set in white at poster scale.

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Design an original Black Friday poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Bunch of black balloons printed with smiley faces.
- Look and feel: A monochrome studio shot on a light-to-mid grey gradient backdrop. Glossy black balloons with hand-drawn grey smiley doodles are lit softly from above, giving subtle specular highlights. The oversized white type is layered both over and under the balloons for depth. The overall look is a clean, editorial teaser.
- Layout: A cluster of balloons fills the centre of the portrait frame. Huge tightly tracked lowercase white text runs off the top-left edge and across the bottom, and the headline overlaps the top balloons.
- Typography: Very heavy lowercase geometric sans with extremely tight tracking and leading, set in white at poster scale.
- Colours: #c9c8c5, #b1b1b0, #f9f9f9, #0b0b0b, #232323, #010101 (background #b1b1b0, text #010101, accent #010101).
- Mood and details: playful, bold, teaser, black balloons, smiley faces, balloon bunch.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/349662358594227726-bdfbe64aa548.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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