Two models in oversized streetwear on a yellow plinth, circled by a ring of text

Reference found on Pinterest, saved by M Aroonrut. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Two models in oversized streetwear on a yellow plinth, circled by a ring of text

A deep teal-to-black gradient backdrop surrounds two models in sunglasses and baggy denim and tailoring. They are lit from below by a bright yellow plinth that casts warm yellow-green light on their clothes. A curved band of neon-yellow text wraps around them in 3D space and weaves in front of and behind them. The colour palette is limited to teal and yellow, giving an editorial fashion-campaign feel.

Palette

#01080a
#041515
#032732
#dcba3e
#2c3011
#505728

Layout: Two full-length models stand centred on a glowing yellow platform. A 3D ring of yellow brand names and sale text orbits their waists. Small labels sit in the top corners and bottom corners, leaving dark space above their heads.
Typography: Wide bold grotesk caps for the curved orbiting text; small clean sans labels with square bullet marks in the corners.

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photographic
3d
dark
orbiting text ring
yellow plinth
sunglasses
oversized streetwear
square bullet icons
edgy
cool
premium

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Two models in oversized streetwear on a yellow plinth, circled by a ring of text.
- Look and feel: A deep teal-to-black gradient backdrop surrounds two models in sunglasses and baggy denim and tailoring. They are lit from below by a bright yellow plinth that casts warm yellow-green light on their clothes. A curved band of neon-yellow text wraps around them in 3D space and weaves in front of and behind them. The colour palette is limited to teal and yellow, giving an editorial fashion-campaign feel.
- Layout: Two full-length models stand centred on a glowing yellow platform. A 3D ring of yellow brand names and sale text orbits their waists. Small labels sit in the top corners and bottom corners, leaving dark space above their heads.
- Typography: Wide bold grotesk caps for the curved orbiting text; small clean sans labels with square bullet marks in the corners.
- Colours: #01080a, #041515, #032732, #dcba3e, #2c3011, #505728 (background #01080a, text #dcba3e, accent #505728).
- Mood and details: edgy, cool, premium, orbiting text ring, yellow plinth, sunglasses, oversized streetwear, square bullet icons.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3448137210819859-ba89aaa29b91.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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