Person in a phone booth hiding their face behind a magazine

Reference found on Pinterest, saved by Fi Fraser. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Poster · Reference

Person in a phone booth hiding their face behind a magazine

A candid flash-lit photo of a figure in grey loungewear standing in a metal payphone booth with tiled walls, holding up a magazine whose cover repeats the sale. The palette is muted greys and steel tones set off by soft lime-yellow type. The magazine hides the face, which brings a playful mystery to the editorial look. The finish is raw and gritty, with a street-fashion zine feel.

Palette

#786b57
#605646
#453f35
#8e826d
#ab9e85
#c6bca0

Layout: The brand name is split into huge letter-spaced caps running across the top and bottom edges, framing a centered full-bleed photo. An oversized lowercase headline sits over the lower middle with a small justified paragraph under it.
Typography: Geometric sans-serif throughout: wide-tracked bold caps for the brand, very large lowercase display type for the headline, small light body text; all in pale lime yellow.

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oversized type
editorial
cool
urban

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Design an original Black Friday poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Person in a phone booth hiding their face behind a magazine.
- Look and feel: A candid flash-lit photo of a figure in grey loungewear standing in a metal payphone booth with tiled walls, holding up a magazine whose cover repeats the sale. The palette is muted greys and steel tones set off by soft lime-yellow type. The magazine hides the face, which brings a playful mystery to the editorial look. The finish is raw and gritty, with a street-fashion zine feel.
- Layout: The brand name is split into huge letter-spaced caps running across the top and bottom edges, framing a centered full-bleed photo. An oversized lowercase headline sits over the lower middle with a small justified paragraph under it.
- Typography: Geometric sans-serif throughout: wide-tracked bold caps for the brand, very large lowercase display type for the headline, small light body text; all in pale lime yellow.
- Colours: #786b57, #605646, #453f35, #8e826d, #ab9e85, #c6bca0 (background #453f35, text #c6bca0, accent #c6bca0).
- Mood and details: editorial, cool, urban, magazine, phone booth, payphone, oversized type.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/325455510595719573-5f94420e4555.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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