Black and white portrait of a woman in a chunky knit sweater seated on a chair

Reference found on Pinterest, saved by Rodrigo Granese. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Email design · Reference

Black and white portrait of a woman in a chunky knit sweater seated on a chair

Monochrome editorial photo of a model in a black ribbed turtleneck and jeans against a grey studio backdrop, with a solid black column on the left. Oversized white serif letters bleed off the edges and layer over the photo. Pops of colour come from flat stickers: a sky-blue starburst, an orange-red circle with a yellow smiley, and a bubblegum-pink rounded banner. The finish mixes fashion-magazine style with playful sticker graphics.

Palette

#171618
#7f7c81
#454244
#f4f5f5
#a4b6c2
#f19fd8

Layout: The headline is stacked in huge condensed serif caps down the left edge, overlapping a black panel and a grayscale model photo on the right. A blue starburst sits top left, a circular smiley sticker in the centre, and a pink pill-shaped code bar near the bottom.
Typography: Towering ultra-condensed high-contrast serif caps in white for the headline; condensed serif caps plus a heavy black grotesque for the code; bold sans on the stickers.

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Design an original Black Friday email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Black and white portrait of a woman in a chunky knit sweater seated on a chair.
- Look and feel: Monochrome editorial photo of a model in a black ribbed turtleneck and jeans against a grey studio backdrop, with a solid black column on the left. Oversized white serif letters bleed off the edges and layer over the photo. Pops of colour come from flat stickers: a sky-blue starburst, an orange-red circle with a yellow smiley, and a bubblegum-pink rounded banner. The finish mixes fashion-magazine style with playful sticker graphics.
- Layout: The headline is stacked in huge condensed serif caps down the left edge, overlapping a black panel and a grayscale model photo on the right. A blue starburst sits top left, a circular smiley sticker in the centre, and a pink pill-shaped code bar near the bottom.
- Typography: Towering ultra-condensed high-contrast serif caps in white for the headline; condensed serif caps plus a heavy black grotesque for the code; bold sans on the stickers.
- Colours: #171618, #7f7c81, #454244, #f4f5f5, #a4b6c2, #f19fd8 (background #7f7c81, text #171618, accent #f19fd8).
- Mood and details: confident, playful, editorial, smiley face sticker, starburst badge, pill-shaped code banner, black and white photo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3237030975612591-b064d836f5db.gif (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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