Black accessories flat-laid to spell out the word FRIDAY

Reference found on Pinterest, saved by Rodrigo Granese. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Email design · Reference

Black accessories flat-laid to spell out the word FRIDAY

The background is flat light grey, shot top-down with soft, even studio lighting. Black and navy accessories such as scarves, a beanie, a tie, gloves, phone cases, wallets and shoes are arranged into oversized letterforms. The palette is almost entirely monochrome, with a navy check and a houndstooth fabric for texture. The finish is clean editorial e-commerce, and the product typography is the focal point.

Palette

#f3f3f3
#0f0c13
#8b8788
#242127
#bebcbd
#514c4f

Layout: A small, widely letterspaced title sits centred at the top. Below it, two rows of three giant letters built from products fill most of the frame. The centred sale text and an underlined CTA stack at the bottom on a light grey field.
Typography: Widely tracked uppercase in a thin sans for the title and the sale line, and small tracked serif caps for the subline. The CTA is in bolder sans caps with an underline.

More Black Friday designs for fashion brands, watch, eyewear and bag brands, online stores

All creative ads for fashion brands, watch, eyewear and bag brands, online stores

photographic
minimal
typographic
knolling flat lay
product letterforms
scarves
leather wallets
shoes
clever
refined
monochrome

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Design an original Black Friday email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Black accessories flat-laid to spell out the word FRIDAY.
- Look and feel: The background is flat light grey, shot top-down with soft, even studio lighting. Black and navy accessories such as scarves, a beanie, a tie, gloves, phone cases, wallets and shoes are arranged into oversized letterforms. The palette is almost entirely monochrome, with a navy check and a houndstooth fabric for texture. The finish is clean editorial e-commerce, and the product typography is the focal point.
- Layout: A small, widely letterspaced title sits centred at the top. Below it, two rows of three giant letters built from products fill most of the frame. The centred sale text and an underlined CTA stack at the bottom on a light grey field.
- Typography: Widely tracked uppercase in a thin sans for the title and the sale line, and small tracked serif caps for the subline. The CTA is in bolder sans caps with an underline.
- Colours: #f3f3f3, #0f0c13, #8b8788, #242127, #bebcbd, #514c4f (background #f3f3f3, text #0f0c13, accent #0f0c13).
- Mood and details: clever, refined, monochrome, knolling flat lay, product letterforms, scarves, leather wallets, shoes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3237030975033594-6e450242ead4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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