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Cyber Monday · Email design · Reference

Die-cut pixel hourglass loading icon

A solid warm mustard-yellow background holds a physical die-cut cutout of the pixelated hourglass wait cursor, shot from above. Hard directional light throws a crisp shadow to the lower right, so the flat icon reads as a real object. The palette is strictly black, white and yellow, and the focal point is the hourglass, which stands for time running out. The finish is clean, tactile and editorial.

Palette

#fabc33
#976d23
#dfe0ea
#c79425
#020202
#5c4d32

Layout: The layout is fully centred and symmetrical. A small underlined kicker sits above a bold headline and the code line, the pixel hourglass sits in the middle, and the deadline line and a small white button sit at the bottom, with generous yellow negative space around them.
Typography: Condensed bold grotesque sans in all caps, black; smaller condensed caps for the code and deadline

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Design an original Cyber Monday email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Die-cut pixel hourglass loading icon.
- Look and feel: A solid warm mustard-yellow background holds a physical die-cut cutout of the pixelated hourglass wait cursor, shot from above. Hard directional light throws a crisp shadow to the lower right, so the flat icon reads as a real object. The palette is strictly black, white and yellow, and the focal point is the hourglass, which stands for time running out. The finish is clean, tactile and editorial.
- Layout: The layout is fully centred and symmetrical. A small underlined kicker sits above a bold headline and the code line, the pixel hourglass sits in the middle, and the deadline line and a small white button sit at the bottom, with generous yellow negative space around them.
- Typography: Condensed bold grotesque sans in all caps, black; smaller condensed caps for the code and deadline
- Colours: #fabc33, #976d23, #dfe0ea, #c79425, #020202, #5c4d32 (background #fabc33, text #020202, accent #c79425).
- Mood and details: urgent, witty, clean, pixel hourglass cursor, cast shadow, die-cut paper object.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/319192692400568906-2005b0fa9326.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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