Model lounging inside a giant branded shopping bag

Reference found on Pinterest, saved by Nataliia. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Model lounging inside a giant branded shopping bag

The setting is a seamless light-grey studio sweep with soft, even daylight. An oversized white paper shopping bag with black handles holds a model who peeks out, one leg draped over the edge. A minimal black jewellery accent adds contrast. The palette is monochrome and the look is surreal and playful, with an upscale feel.

Palette

#d5d5d1
#c8c4bb
#b4a699
#988679
#7d6659

Layout: A centred headline and subline sit at the top, and the giant bag fills the middle band with the brand logo printed on it. The offer and URL are centred at the bottom with ample off-white space.
Typography: Clean geometric sans caps in black: a large, widely tracked headline with small matching sublines.

More Black Friday designs for fashion brands, watch, eyewear and bag brands, online stores

All creative ads for fashion brands, watch, eyewear and bag brands, online stores

photographic
minimal
luxury
oversized shopping bag
model
studio backdrop
witty
chic
editorial

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Model lounging inside a giant branded shopping bag.
- Look and feel: The setting is a seamless light-grey studio sweep with soft, even daylight. An oversized white paper shopping bag with black handles holds a model who peeks out, one leg draped over the edge. A minimal black jewellery accent adds contrast. The palette is monochrome and the look is surreal and playful, with an upscale feel.
- Layout: A centred headline and subline sit at the top, and the giant bag fills the middle band with the brand logo printed on it. The offer and URL are centred at the bottom with ample off-white space.
- Typography: Clean geometric sans caps in black: a large, widely tracked headline with small matching sublines.
- Colours: #d5d5d1, #c8c4bb, #b4a699, #988679, #7d6659 (background #d5d5d1, text #7d6659, accent #7d6659).
- Mood and details: witty, chic, editorial, oversized shopping bag, model, studio backdrop.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/313211349108917763-b7f67b20b5a0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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