Giant RAM acronym with archer figure in the A

Reference found on Pinterest, saved by Murphy TINGBO. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

Giant RAM acronym with archer figure in the A

A deep navy background with a subtle radial vignette. Oversized white letters form the focal point, and a small illustrated archer drawing a glowing arrow is cut into the middle letter, overlapping it. The acronym turns the festival name into a brand message. The finish is flat and clean, with no other decoration.

Palette

#000442
#0c1562
#f8f9fa
#43457b
#787ba3
#adafc5

Layout: Centred composition: a small headline sits above huge white block letters across the middle, and each letter has a two-line caption beneath it. There is a hashtag at top left, a logo at top right, a URL at bottom centre and generous navy negative space.
Typography: Heavy geometric sans caps for the giant letters; medium humanist sans for the headline and captions.

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Giant RAM acronym with archer figure in the A.
- Look and feel: A deep navy background with a subtle radial vignette. Oversized white letters form the focal point, and a small illustrated archer drawing a glowing arrow is cut into the middle letter, overlapping it. The acronym turns the festival name into a brand message. The finish is flat and clean, with no other decoration.
- Layout: Centred composition: a small headline sits above huge white block letters across the middle, and each letter has a two-line caption beneath it. There is a hashtag at top left, a logo at top right, a URL at bottom centre and generous navy negative space.
- Typography: Heavy geometric sans caps for the giant letters; medium humanist sans for the headline and captions.
- Colours: #000442, #0c1562, #f8f9fa, #43457b, #787ba3, #adafc5 (background #000442, text #f8f9fa, accent #43457b).
- Mood and details: clever, confident, festive, giant letterform, archer figure inside letter, acronym breakdown.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/298504281572638822-11e459170d99.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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