Woman in black leather walking across asphalt in slouchy boots

Reference found on Pinterest, saved by TheCultHunter. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Woman in black leather walking across asphalt in slouchy boots

This is an overcast Paris-style street photo with grey asphalt and a beige stone building, in a muted natural palette. The focal point is the black suede slouch boots mid-stride. The offer text looks like real yellow road paint that follows the ground plane, so it blends into the scene. The finish is gritty and editorial, with no graphics beyond the painted type.

Palette

#6f6d69
#5e5c59
#857e73
#b0a395
#b09057
#d3caba

Layout: The model walks through the upper half against a stone wall and kerb. The lower half is open asphalt with the brand and Black Friday in a small tracked line, then a huge centred discount and the subline, set as if painted on the road in perspective.
Typography: Bold geometric sans caps in yellow road-marking paint, laid flat onto the asphalt with slight texture; a small widely spaced line above.

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photographic
typographic
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asphalt road
road-marking text
knee-high boots
street style
urban
cool
confident

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Woman in black leather walking across asphalt in slouchy boots.
- Look and feel: This is an overcast Paris-style street photo with grey asphalt and a beige stone building, in a muted natural palette. The focal point is the black suede slouch boots mid-stride. The offer text looks like real yellow road paint that follows the ground plane, so it blends into the scene. The finish is gritty and editorial, with no graphics beyond the painted type.
- Layout: The model walks through the upper half against a stone wall and kerb. The lower half is open asphalt with the brand and Black Friday in a small tracked line, then a huge centred discount and the subline, set as if painted on the road in perspective.
- Typography: Bold geometric sans caps in yellow road-marking paint, laid flat onto the asphalt with slight texture; a small widely spaced line above.
- Colours: #6f6d69, #5e5c59, #857e73, #b0a395, #b09057, #d3caba (background #5e5c59, text #d3caba, accent #b09057).
- Mood and details: urban, cool, confident, asphalt road, road-marking text, knee-high boots, street style.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/29695678789428368-765da062c203.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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